Building Your Platform

Your platform consists of your web site, social media presence, and everything else that is associated with you – and it’s very important!

Your platform is the combination of all your shared content and the content delivery that you use to get noticed. It is your message, conversation, and the ways you interact. It is what you stand on to be seen and heard.

When we discuss your online platform, it is all the information that you deliver through the various Web channels to your existing, target and new audiences.

To develop your platform, we will determine the following:

  • What do you want people to do? (Results)
  • Who are those people? (Audience)
  • What will get their attention? (Message)
  • What is the best way to reach and engage them — and move them to do what you want them to do? (Delivery)

Know, Like & Trust

Here’s another way to look at it: people will be much more likely to buy what you’re selling if they know, like and trust you (KLT). A well developed and maintained platform is a great way for people to first know about you, then come to like you and, ultimately, trust you.

Social Proof, Online

Social proof is the concept that people will do what others do others do if there are enough of those others doing the same thing. In other words, if most people say something is good, then it must be good. In the online world, social proof is that and more.

Not only is social proof the result of specific measurements such as positive vs. negative reviews, it comes from positive (or negative) conversation and the frequency of mention. Here’s an obvious example: Everyone talks about Facebook and few talk about MySpace. Therefore, Facebook must be better.

If a search for a person or company returns numerous positive posts or comments, then it is more likely that person or company stands on a platform.

Of course, my job is to guide you through the process.