Building a personal platform online is an excellent way for authors to get noticed and build an audience. Publishing has changed dramatically over the last ten years, and a strong platform is vital to making an impact.
There are also great ways to get your work in front of readers in very profitable ways far sooner than ever before.
You want to stand out above the crowd. You want to be recognized for the significant impact you make. Having a well developed platform reinforces your strengths as a writer. You can get noticed by readers long before traditional publishers.
Create a loyal following
When you consistently build and add to your platform, you can create a following. Those followers may come to you through social media or, better, through online book markets like Amazon. Then you can develop an email list on your site where you can share your thoughts and expertise through posts and new content.
As you grow a following, you will have a much greater chance of launching your writing projects. Whether you continue to sell through Amazon or attract the attention of a traditional publisher, you will have given yourself the best opportunity to make the biggest impact by having readers already anticipating your work.
When you have a following, you have an audience that is willing to help you through the process and become loyal advocates that further enforces your platform.
The tools we may use
The specifics for each personal platform will be different for each person. Here are some of pieces that can come together for you:
- Web site & blog
- Email list management
- Social media, including LinkedIn
- YouTube or podcasting
- Content Marketing